Company descriptionPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers.We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across truly value.
OverviewYour Impact & Key Responsibilities:
Why we are looking for you
- Brands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia
- You enjoy collaborating with people and building relationships
- You have some relevant (if not exact) experience in B2B, marketing, Tech services
- You are interesting. Consistent. And deliver to your commitments.
What you will enjoy in this role
- You will be part of an organization and team that is invested in learning as much as doing
- You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills
What you will do
- Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
- Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
- Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation
- Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.
QualificationsYour Skills & Experience:
- Graduate in a Marketing domain
- 2 years of relevant experience. Understanding of the India technology and services market
- Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
- Familiarity with
- Marketing / CRM platforms
- Landing page optimizations
- Analytics and tracking (UTMs, GA, GSC)
- User flows / behaviours in Google Analytics
- Inhouse data to draw insights & recommend incremental improvements
- Understanding of PPC/ display/ programmatic for use in campaigns
- Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
- Familiarity with Experience and relationships in relevant publisher and events ecosystem in India
- Quantitative skills & Presentation skills
Additional information- Gender-Neutral Policy
- 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
- Generous parental leave and new parent transition program
- Flexible work arrangements
- Employee Assistance Programs to help you in wellness and well being.
